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Come experience the ''Billy Howell Difference''. You will be glad you did! Our Pricing Mission at Billy Howell Ford Lincoln is to present market value pricing to all of our clients. This is achieved by poling over 40,000 websites hourly. This ensures that every one of our clients receives real-time Value Pricing on every vehicle we sell. We do not artificially inflate our prices in the hopes of winning a negotiating contest. We do not play pricing games. After being in business since 1977, we realized that Market Value Pricing is by far the best approach for our customers. This tool allows us to compare prices on our vehicles to inventory at all of our competitors. We monitor our prices daily to ensure our you are getting the best value on a new or pre-owned vehicle.